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Tianneng Strengthens Global Presence with New Türkiye Office

Number Of Visitors : Release Time : Jun 27,2025

On June 26, 2025, Tianneng officially inaugurated its Türkiye office in Istanbul. This marks not only the successful establishment of another overseas office, but also a significant upgrade of Tianneng’s global strategic framework.
5E7A7526(1).JPGAs an important step in implementing the Group's “global localization” strategy in the Eurasian region, the opening of the Türkiye office reflects Tianneng’s commitment to getting closer to end markets, deepening regional development, and strengthening connections across the global new energy value chain.

Tianneng's international business network now spans strategic markets across Asia, Africa, and Europe. In recent years, as overseas market share has steadily increased, the company has been evolving from an "export-oriented" model toward a second growth curve based on "local operations and regional services."  Establishing a presence in Türkiye reflects Tianneng's recognition of the country's role as both an “energy hub between Asia and Europe” and a key “manufacturing and logistics transit node.” It also demonstrates the Group’s "one country, one strategy" approach, adapting its localization model to local conditions.

Unlike a traditional representative office, the Türkiye office is designed as a multifunctional platform. It will drive market development while also serving as a hub to engage regional customers, integrate local resources, strengthen brand communication, and build a service system. Tianneng aims to establish a customer-centric localized operation model—optimizing inventory structures, enhancing service response times, promoting coordination between front-end sales and back-end supply chains, and ultimately shifting from “product output” to "value output."
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Li Mingjun, Executive Director of Tianneng Battery and President of Tianneng International, commented: "Globalization at Tianneng is not simply about exporting products. It is about building on the quality foundation of "Made in China," while integrating global resources, developing local teams, earning customer trust, and achieving deep integration with regional economies. By using Türkiye as a hub, we aim to connect the Middle East, Eastern Europe, and North Africa, further strengthening Tianneng’s brand presence and industry chain across a wider market."
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The launch of the Türkiye office also represents a step forward in the internationalization of Tianneng's organizational structure. The company will continue to recruit local professionals, strengthen cross-cultural organizational capabilities, and foster efficient collaboration between headquarters and regional teams across products, channels, brands, and services—improving both adaptability and decision-making efficiency.

Against the backdrop of the global energy transition and "dual carbon" goals, Tianneng remains committed to advancing green energy and technological innovation. The company is building a three-in-one global capability system that integrates headquarters R&D, overseas manufacturing, and localized operations—steadfastly pursuing its global strategy, deepening local roots, and serving the world.
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